LEOMASTER Aug 30, 2016
The number of global smartphone users reached 3.4 billion by the first quarter of 2016.
Private information of mobile devices is increasing rapidly with the growing number of mobile devices, and privacy issue has become a great concern among people. LEO Privacy, the world’s first safety product with 300 million users owned by LEOMASTER, recently released Private Data Report of Overseas Mobile Users in the First Half of 2016. This report provides a multi-dimensional analysis on the usage data of privacy protection app among users from different countries, which has great significance for us to have a deep understanding of overseas users’ privacy protection habits.
The main contents of this report as follows:
Overview of Mobile Privacy Threats
According to the report, the monthly average traffic for a global smartphone user is forecast to balloon to 8.9 GB by the year of 2021. North America and Western Europe are expected to become the fastest monthly data growing regions. At the same time, that situation will give rise to an upsurge of mobile private data, which means that disclosing mobile privacy will become a growing risk for users. QR Code scan, cellphone software, cellphone virus, free Wi-Fi and phishing website are the main forms resulting in privacy disclosure.
Nowadays, mobile phone has long been a part of our life, while the risks for disclosing privacy are also everywhere. The report calculates that a user averagely suffers 6.5 cases of being snooping; 4.3% of smartphones are lost annually; 75% of public Wi-Fi has potential safety hazard around the world.
By means of these security holes, some lawbreakers steal users’ account, password, photos, location as well as personal private data to engage in criminal activities, resulting in certain threats to our personal and property security. Thus it can be seen that protecting personal privacy allows of no delay!
User Portrait of LEO Privacy
Based on the report, it can been seen that the users of LEO Privacy are distributed mainly in India, Indonesia, Brazil, the U.S and other 6 countries. Among them, countries in Southeast Asia with the maximum number of users, on account of its high population base, religious belief as well as obtaining plentiful developing countries, have great demand for mobile privacy and security.
Male users have a stronger awareness of privacy protection, nearly accounting for two thirds of the total number compared with female users, which accounts for 33% with a lower demand for LEO Privacy.
By analyzing users’ age, we can see that young groups have a stronger awareness of privacy security. People aged from 13 to 24 are the majority of using privacy protection apps. By comparison, it can been seen that people’s privacy awareness weakens as they grow old. People aging from 35 to 65 is the high risk group to have privacy disclosed, so there is an urgent need to strengthen their private awareness.
According to the statistics for Android devices, SAMSUNG stands first on the list accounting for 41.7%. Micromax, LGE and Chinese brands such as Lenovo, Huawei and OPPO have equal shares in the second tier.
Besides, in general, SAMSUNG takes the first place in India, Indonesia, Brazil, USA, etc. Lenovo stands out among the Chinese domestic brands, ranking the fourth.
In India, in addition to SAMSUNG, the mainstream models are local brands—Micromax、INTEX, and Chinese brands—Lenovo and Gionee.
While in Indonesia, except SAMSUNG, the mainstream models are almost occupied by Chinese brands, among them OPPO and ASUS performing very well, and meanwhile Lenovo and MI are also on the list.
In Brazil, except SAMSUNG, the mainstream models are Motorola, LGE and SONY. Chinese brand ASUS ranks the fifth on the list.
In USA, apart from SAMSUNG, LGE, Motorola and SONY, Chinese brand-ZTE ranks the fourth.
Since the considerable differences of mainstream models among different countries, especially among different continents, hence developers need to manufacture various models to match their overseas products.
Usage Statistics of Privacy Protection
LEO Privacy is a multifunctional privacy protection APP based on Android system. It provides users with not only three core features— App Lock, Privacy Image/Video, but also Wi-Fi Security Detection, Anti-theft, Break-in Alert, etc.
1. App Lock
In the globe, about 82% of LEO Privacy users prefer personalized pattern lock, while only 18% of our users are accustomed to using digital code.
90% of users have applied the App Lock, and the per capita number of apps locked is 7.8. Among many mobile apps, users show the strongest protection awareness in personal data and social software. The most frequently locked apps are social platforms such as Facebook and WhatsApp as well as personal data such as image, video and SMS, according to the report.
The focuses of users from different regions vary with their habits. For example, Indian users pay more attention to videos and WhatsApp; users from USA and Indonesia focus far more on photo album and Facebook, while Brazilian users are inclined to concern about Facebook and WhatsApp.
2. Privacy Image/Video
About this feature, nearly half of the LEO Privacy users choose to hide images, the per capita number of hidden images is 29.6; 36% of users hide videos, with 3.6 hidden videos per capita. It is observed that users have a high demand for Privacy Image/Video features.
Users from different countries show different hidden preferences resulting from their different customs, religious beliefs and lifestyles. On the basis of the Report, we can see that Indians show strongest demand for Image/Video features, while USA users have the highest number of hidden images, reaching 34.4 images per capita.
3. Break-in Alert
Based on the collected data, the conclusion can be drawn that a user suffers 6.5 cases of being snooped on average in the first half of the year, and 99% of users have enabled Break-in Alert (snoopers will be taken selfies automatically by entering wrong password). Among many apps, chat software, photo album and communication tools are easy to be broken in. WhatsApp is the most likely to be broken in, accounting for 25%.
The most frequently snooped apps are quite different among different countries—WhatsApp in India and Brazil; BBM in Indonesia; Facebook in USA.
According to the Report, 7% of users have enabled Privacy Lock-Cover, most of them preferring Beauty Cover and Fingerprint, especially the enthusiastic Brazilians.
4.3% of smartphone users lose phone annually, and the probability of finding it is only 7%. The places where losing often occurs are homes and hotels, with 47% of proportion, followed by road, office and company.
LEO Privacy provides users with caring service—Anti-theft feature, while only 4.1% of our users have enabled that feature, mainly used for “Alarm”.
In our daily life, to protect our belongings, we suggest our users make good use of the Anti-theft feature. The Report calculated that after enabling that feature, the chance to find lost phones has been promoted substantially to 48.5%, nearly seven times of the unopened phones.
5. Insecure Wi-Fi
Moreover, LEO Privacy has conducted 130 million scanning tests to the global Wi-Fi, and we have found that 75% of Wi-Fi has security problems. Thus we should pay great attention when using free Wi-Fi.
By means of public Wi-Fi loopholes, some lawbreakers are not only able to break users’ account, password, chatting records and personal privacy data, but also can force users to visit phishing websites, resulting in information disclosure and property loss. Similar cases happened frequently in recent years.
Suggestions for Mobile Phone Users—“Be Cautious, No Random”
Nowadays, smartphone has been the indispensable part of our life, and meanwhile the privacy security problems it brings cannot be ignored. The Private Data Report of Overseas Mobile Users in the First Half of 2016 released by LEOMASTER discusses the privacy features of overseas mobile phone users and sounds the alarm for us to make good use of privacy protection apps and establish privacy protection awareness.